Here s few samplings of Redux s marketing slogans:

    * Speed in a Can
    * Liquid Cocaine
    * Cocaine   Instant Rush

Here's a few quotes from Redux partner, Clegg Ivey
defending his company's product as well as its
marketing tactics:

Of course, we intended for Cocaine energy drink to
be a legal alternative the same way that celibacy
is an alternative to premarital sex.

It's not the same thing and no one thinks it is.
Our product doesn't have any cocaine in it. No one
thinks that it does. We think it is most likely
legal in the United States to ship our product.

We like to think we have a great sense of humor.

And our market, primarily folks from ages 20 to
30, they love the ideas, they love the name, they
love the whole campaign. These are not drug users.

Source: AP

free (adj.) Look up free at Dictionary.com O.E.
freo "free, exempt from, not in bondage," also
"noble, joyful," from P.Gmc. *frijaz (cf. M.H.G.
vri, Ger. frei, Du. vrij, Goth. freis "free"),
from PIE *prijos "dear, beloved" (cf. Skt. priyah
"own, dear, beloved," priyate "loves;" O.C.S.
prijati "to help," prijatelji "friend;" Welsh
rhydd "free"). The adv. is from O.E. freon,
freogan "to free, love." The primary sense seems
to have been "beloved, friend, to love;" which in
some languages (notably Gmc. and Celtic) developed
also a sense of "free," perhaps from the terms
"beloved" or "friend" being applied to the free
members of one's clan (as opposed to slaves, cf.
L. liberi, meaning both "free" and "children").
Cf. Goth. frijon "to love;" O.E. freod "affection,
friendship," friga "love," fri?u "peace;" O.N.
fri?r, Ger. Friede "peace;" O.E. freo "wife;" O.N.
Frigg "wife of Odin," lit. "beloved" or "loving;"
M.L.G. vrien "to take to wife, Du. vrijen, Ger.
freien "to woo." Sense of "given without cost" is
1585, from notion of "free of cost." Of nations,
"not subject to foreign rule or to despotism," it
is recorded from 1375. Freedman "manumitted slave"
first recorded 1601. Colloquial freeloader first
recorded 1930s; free fall is from 1919, originally
of parachutists; free-hand is from 1862;
free-thinker is from 1692. Freebie dates back to
1942 as freeby, perhaps as early as 1900.
Free-for-all "mass brawl" (in which anyone may
participate) first recorded 1881. Freebase (n. and
v.) in ref. to cocaine first recorded 1980.

free (adj.) 
O.E. freo "free, exempt from, not
in bondage," also "noble, joyful,"
from P.Gmc. *frijaz (cf. M.H.G. vri, Ger. frei,
Du. vrij, Goth. freis "free"), from PIE
*prijos "dear, beloved" (cf. Skt. priyah
"own, dear, beloved," priyate
"loves;" O.C.S. prijati "to
help," prijatelji "friend;" Welsh
rhydd "free"). The adv. is from O.E.
freon, freogan "to free, love." The
primary sense seems to have been "beloved,
friend, to love;" which in some languages
(notably Gmc. and Celtic) developed also a sense
of "free," perhaps from the terms
"beloved" or "friend" being
applied to the free members of one's clan (as
opposed to slaves, cf. L. liberi, meaning both
"free" and "children"). Cf.
Goth. frijon "to love;" O.E. freod
"affection, friendship," friga
"love," fri?u "peace;" O.N.
fri?r, Ger. Friede "peace;" O.E. freo
"wife;" O.N. Frigg "wife of
Odin," lit. "beloved" or
"loving;" M.L.G. vrien "to take to
wife, Du. vrijen, Ger. freien "to woo."
Sense of "given without cost" is 1585,
from notion of "free of cost." Of
nations, "not subject to foreign rule or to
despotism," it is recorded from 1375.
Freedman "manumitted slave" first
recorded 1601. Colloquial freeloader first
recorded 1930s; free fall is from 1919, originally
of parachutists; free-hand is from 1862;
free-thinker is from 1692. Freebie dates back to
1942 as freeby, perhaps as early as 1900.
Free-for-all "mass brawl" (in which
anyone may participate) first recorded 1881.
Freebase (n. and v.) in ref. to cocaine first
recorded 1980.

or is governed by its own laws its own set of paradigms, etc.

Great books on markets, the people in
them, and their flaws are Nasim Taleb's books -
"the balck swan" and "fooled by
randomness."  On the Web as a complex system
- "Linked" by some Italian
professor.

Linked: How Everything Is Connected to
Everything Else and What It Means

Share your own customer images Search inside this
book Linked: How Everything Is Connected to
Everything Else and What It Means (Paperback) by
Albert-Laszlo Barabasi

Background:

http://www.worldofends.com/

http://www.linuxjournal.com/article/8673

1. The Internet is a world of ends. Its means
exist to support its ends.

2. The Internet is stupid. Like the unseen mass of
the Earth. While it can think of nothing, it
supports everything.

3. The intelligence the Net supports, like
civilization on the surface of the earth's lands
and seas, is where all the value of the Net's
world resides.

4. The world we call the Net was -- and continues
to be -- made by people, for people, and for what
people do. It has a human nature.

5. The Internet's purpose is practical: to support
everything people can do for themselves and for
each other. Including business. ...