from ISO website: ISO 14065:2007
Greenhouse gases -- Requirements for greenhouse gas validation and 
verification bodies for use in accreditation or other forms of recognition

A Yale economics professor and a Yale law school professor are 
hoping that the next diet trend to take off is their own, which involves 
getting dieters to sign binding contracts committing to pay significant 
sums of money if they fail to meet their weight-loss goals.

The economist, Dean Karlan, tested the method himself, promising to hand 
over $1,000 to a friend every week that he didn't drop one pound. Soon 
enough, he lost 10 pounds, getting down to 170 pounds without paying a cent.

oops (again). here's the stuff:  http://www.storyofstuff.com/      
background on Herman Daly's "steady-state economy": 
http://www.eoearth.org/article/Steady_state_economy
various dot earth posts on consumption, including: 
http://dotearth.blogs.nytimes.com/2008/02/06/the-endless-pursuit-of-unnecessary-things/  
Finally, the Gross National Happiness story: 
http://www.nytimes.com/2005/10/04/science/04happ.html

here are some of the mobile carbon measure tools for measuring 
individual behaviour: (warning, early betas....) 
http://www.carbondiem.com/product.html
Katrin 	
http://mobgas.jrc.it/mobgas/app/MainPage.po?
Katrin 	
and more in here: http://issuu.com/mobileactive/docs/wireles…

problem with parade of horribles
is that it's too persuasive
3-5 years from now
when not enough, by calculation, has been done
what do the committed climate change ppl do?
to me the big hook would be finding a separate path
apart from arguing about reducing emissions
to what everyone seems to agree is not attainable

The Labors of Internet-Assisted Activism, paper for politics web 2.0 
at Royal Holloway, University of London, by Rasmus Kleis Nielsen.doc

Ice that breaks off Greenland and
Antarctica together with other effects of global warming may
raise sea levels 0.8 meters (31 inches) to 2 meters by the end
of the century, U.S. researchers said.

     The predicted range, one of the highest published so far,
was made by scientists led by Tad Pfeffer of the University of
Colorado's Institute of Arctic and Alpine Research. Their
calculation of the effects of ice dislodging from land and
sliding into oceans will appear in a study published today in
the online edition of Science.

George Lakoff and Mark Johnson, Philosophy in the Flesh (1999)
Andrew Newberg, Why We Believe What We Believe (2006)
Tor Norretranders, The User Illusion (1991)
Humberto Maturana and Francisco Varela, The Tree of Knowledge (1998)
Gilles Fauconnier and Mark Turner, The Way We Think (2002)
Thomas Kida, Don’t Believe Everything You Think (2006)
Melvin Conner, The Tangled Wing (2003)
Robert Fogelin, Walking the Tightrope of Reason (2003)
David J. Linden, The Accidental Mind (2007)
Timothy Wilson, Strangers to Ourselves (2002)
Cordelia Fine, A Mind of Its Own (2005)
Chris Frith, Making Up The Mind (2007)
Mark Blumberg, Basic Instinct: The Genesis of Behavior (2005)
Keith Stanovich, The Robot’s Rebellion (2005)
Read Montague, Your Brain Is (Almost) Perfect: How We Make Decisions (2007)
Dan Ariely, Predictably Irrational (2008)
Richard Thaler and Cass Sunstein, Nudge (2008).

he basic idea I would like to probe revolves around creating 
the equivalent of Facebook/MySpace types of social, web based interaction -- 
targeted at creating a massive energy efficiency cooperative.  Allow folks 
to join together in their efficiency efforts, getting both technical 
support, possibly financing,  but more importantly, aggregating their 
effect for purposes of marketing the energy attributes (carbon reduction, 
peak shaving, etc).  Thousands or millions of people bolted together through 
the web could create the functional equivalent of city-scale energy 
efficiency efforts, without the city.  And since the most interesting new 
revenue sources available to support efficiency investments may come from 
the carbon, peak shaving, and forward capacity markets, aggregation and 
scale are essential if one is to participate in those markets.  Individual 
homeowners like you and me will not have market access (and our utility 
companies aren't interested in helping), unless we join together with 
thousands of others like us.  Wireless controls on energy using devices 
(such as water heaters and window air conditioners) would be part of the 
effort, to allow us to gain timely control and measurement of energy use 
and energy reduction.    
 

pimco's bill gross "What Happens During Delevering 

Risk spreads, liquidity spreads, volatility, term premiums – they all go up. 

Delevering slows/stops when assets have been liquidated and/or sufficient 
capital has been raised to produce an equilibrium. 

The raising of sufficient capital now depends on the entrance of new 
balance sheets. Absent that, prices of almost all assets will go down.